The Road to 2030: Recyclable by Design, Less by Default

With the regulation now in force, the industry's compass points to 2030. By then, all packaging on the EU market must be recyclable in an economically viable way. Mandatory recycled content targets for plastic packaging are coming into force, packaging waste must be cut further, and the sector is expected to stay on course to climate neutrality by 2050.

For food-service and retail buyers, 2030 is closer than it looks. Procurement decisions made in 2026 determine whether a business will need to re-source its packaging mid-decade. A supplier whose materials contain no recycled content today will be a problem tomorrow; a supplier whose packaging cannot be recycled will be a compliance risk in the next few years.

The health and environmental logic of the 2030 agenda is straightforward: fewer virgin materials means fewer resources extracted; more recycled content means less waste burned or buried; recyclable design means packaging becomes a resource, not litter. This is how the EU intends to break the link between economic growth and packaging waste.

Our view is deliberately long-term. The products we ship today are already PFAS-free, home and industrially compostable per EN 13432, and manufactured with the recyclability requirements of the coming years in mind. When we say we are PPWR-ready, we mean ready for 2026 — and designed for 2030.